Abilities
Power take-off (PTO) was integral to the Land Rover concept from 1948, enabling farm machinery and many other items to be run with the vehicle stationary. Maurice Wilks' original instruction was "...to have power take-offs everywhere!" The 1949 report by the British National Institute of Agricultural Engineering and Scottish Machinery Testing Station described "the power take-off is driven through a Hardy-Spicer propeller shaft from the main gearbox output and two interchangeable pinions giving two ratios. The PTO gearbox casing is bolted to the rear chassis cross-member and an 8 by 8 inches (200 × 200 mm) belt pulley driven from the PTO shaft through two bevel gears can be bolted to the PTO gearbox casing." PTOs remained regular options on Series I, II and III Land Rovers up to the demise of the Series Land Rover in 1985. An agricultural PTO on a Defender is possible as a special order.Land Rover (the Series/Defender models) is that they are available in a variety of body styles, from a simple canvas-topped pick-up truck to a twelve-seat fully trimmed station wagon. Both Land Rover and out-of-house contractors have offered conversions and adaptations to the basic vehicle, such as fire engines, excavators, 'cherry picker' hydraulic platforms, ambulances, snowploughs, and six-wheel-drive versions, as well as one-off special builds including amphibious Land Rovers and vehicles fitted with tracks instead of wheels.
Military use
Defenders of the Bermuda Regiment, 1994
Two models that have been designed for military use from the ground up are the 101 Forward Control from the early 1970s and the Lightweight or Airportable from the late 1960s. The latter was intended to be transported under a helicopter. The Royal Air Force Mountain Rescue Service (RAFMRS) teams were early users in the late 1950s and early 1960s, and their convoys of Land Rovers and larger military trucks are a sight often seen in the mountain areas of the United Kingdom. Originally RAFMRS Land Rovers had blue bodies and bright yellow tops, to be better seen from above. In 1981, the colour scheme was changed to green with yellow stripes. More recently, vehicles have been painted white, and are issued with fittings similar to civilian UK Mountain Rescue teams.
An adaptation of Land Rovers to military purposes is the "Pink Panther" models. Approximately 100 Series IIA models were adapted to reconnaissance use by the British special operations forces the SAS. For desert use they were often painted pink, hence the name. The vehicles were fitted with among other gear a sun compass, machine guns, larger fuel tanks and smoke dischargers. Similar adaptations were later made to Series IIIs and 90/110/Defenders.[31]
The 75th Ranger Regiment of the United States Army also adapted twelve versions of the Land Rover that were officially designated the Ranger Special Operations Vehicle.
Series and Defender models have also been armoured. The most widespread of these is the Shorts Shorland, built by Shorts Brothers of Belfast. The first of these were delivered in 1965 to the Royal Ulster Constabulary, the Northern Ireland police force. They were originally 109-inch (2,800 mm) wheelbase models with an armoured body and a turret from the Ferret armoured car. In 1990 there had been more than 1,000 produced.[32] In the 1970s a more conventional armoured Land Rover was built for the Royal Ulster Constabulary in Wales called the Hotspur. The Land Rover Tangi was built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s. The British Army has used various armoured Land Rovers, first in Northern Ireland but also in more recent campaigns. They first added protective panels to Series General Service vehicles (the Vehicle Protection Kit (VPK)). Later they procured the Glover Webb APV and finally the Courtaulds (later NP Aerospace) Composite Armoured Vehicle, commonly known as Snatch. These were originally based on heavy-duty V8 110 chassis but some have recently been re-mounted on new chassis from Otokar of Turkey and fitted with diesel engines and air-conditioning for Iraq. Although these now have more in common with the 'Wolf' (Defender XD) Land Rovers that many mistakenly confuse them with, the Snatch and the Wolf are different vehicles.
The most radical conversion of a Land Rover for military purposes was the Centaur halftrack. It was based on a Series III with a V8 engine and a shortened belt drive from the Alvis Scorpion light tank. A small number was manufactured, and they were used by Ghana, among others.
The Land Rover is used by military forces throughout the world. However, it is increasingly being supplemented, and even replaced, by larger vehicles. For instance the Pinzgauer, now built in the UK, is increasingly common in roles previously the preserve of the Land Rover Defender, such as ambulances, artillery tractors and weapons platforms. This is mainly due to the demands of modern warfare- combat vehicles today are generally required to carry much more equipment in the form of weaponry, communications equipment and armour. A 'soft' light 4x4 like the traditional Land Rover simply does not have the load capacity or strength of a larger medium-duty vehicle like the Pinzgauer. Even the current generation of Land Rover used by the British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles. There is also the Land Rover WMIK (weapon mounted installation kit) used by the British Army. The WMIK consists of a driver, a raised gun, usually a Browning heavy machine gun or a grenade machine gun, this used for ground support, and a GPMG (general-purpose machine gunner) located next to the driver, this used for vehicle protection.
Competitive use
Highly modified Land Rovers have competed in the Dakar Rally and won the Macmillan 4x4 UK Challenge almost every year, as well as having been the vehicle used for the Camel Trophy and more recently in the Odyssey Driving Around the World expedition series as part of a sponsorship deal. Now, Land Rover has its own G4 challenge.[33]Driver training
Land Rover Experience was established in 1998, and consists of a network of centres throughout the world, set up to help customers get the most out of their vehicle's on and off-road capability. The flagship centre is based in Eastnor, Herefordshire in the UK, which has long been used as an engineering test and development facility. Courses offered include off-road driving, winching, and trailer handling, along with a variety of corporate and individual 'Adventure Days'.Safety
Model-by-model road accident statistics from the UK Department for Transport show that the Land Rover Defender is one of the safest cars on British roads as measured by chance of death in two-car injury accidents.[34] The figures, which were based on data collected by police forces following accidents between 2000 and 2004 in Great Britain, showed that Defender drivers had a 1% chance of being killed or seriously injured and a 33% chance of sustaining any kind of injury. Other four-wheel-drive vehicles scored equally highly, and collectively these vehicles were much safer than those in other classes such as passenger cars and MPVs. The figures acknowledge that drivers of large mass vehicles are likely to be safer, often at the expense of other drivers if they collide with smaller cars.Clubs
There are many Land Rover clubs throughout the UK and internationally. Land Rover clubs break down into a number of groups of varying interests.Single Marque Clubs - Bring together owners of a specific model or series of vehicle such as the Land Rover Series One Club,[35] or the Discovery Owners Club.[36] Clubs based on ownership of earlier series vehicles tend to attract the purists amongst Land Rover owners whose interests often relate to restoration of their vehicles to their original condition.[citation needed]
Special Vehicle Clubs - At various times Land Rover have produced vehicles for specific events or on a specific theme, most notable are the Camel Trophy and G4 Challenge vehicles which have been sold on to the general public, and a range of Defenders that were loosely based on the custom vehicles produced for the Tomb Raider motion picture.
Regional Clubs break down into two groups, competitive and non-competitive. The non-competitive clubs activities generally relate to social events, off road driving or green laning on un-surfaced public highways or 'pay and play' days at off road centres. Competitive clubs are a phenomenon almost exclusively found within the UK, who as well as the non-competitive activities detailed above run competitive events such as Tyro, Road Taxed Vehicle (RTV) and Cross Country Vehicle (CCV) trials, winch and recovery challenges or speed events such as Competitive Safari's. All UK competitive events are run within the framework of rules created by the Motor Sports Association (MSA) with further vehicle specific rules applied by the host club or association.
A number of clubs are affiliated to the Association of Land Rover Clubs[37] (ALRC) formerly known as the Association of Rover Clubs (ARC) the association applies its own vehicle regulations to all of its member clubs who have the opportunity to compete together at regional events and an annual national event with vehicles approved to the same standard.
In 2005 under Ford ownership the Land Rover company became more interested in the club environment. An internal club was formed, The Land Rover Club[38] a club exclusive to employees of the Ford Premier Automotive Group (Now exclusive to the new 'Jaguar - Land Rover' group since the brand moved away from the Ford stable). Also, an agreement was generated to allow other clubs to use the Land Rover green oval logo under licence. In 2006 the Bedfordshire, Hertfordshire and Cambridgeshire [39] club were the pilot licensees for the new agreement, who now benefit from a reciprocal arrangement where their own logo is trade marked[40] and owned by Land Rover and they can refer to themselves as a 'Land Rover Approved Club'.
Brand extension
Bicycles
In 1995 Land Rover endorsed the production of a hand-made bicycle using its logo. The bicycle was called the Land Rover APB and was manufactured by Pashley Cycles, of Stratford-upon-Avon, being the collapsible version of their Moulton designed APB (All Purpose Bicycle) model with leading link front suspension with adjustable damping and stroke. It was available in Golden Yellow with Green lettering or British Racing Green with yellow lettering colour scheme. Two more models immediately followed the Land Rover XCB V-20 and was aimed primarily at younger riders (children) and the Land Rover XCB D-26, also available as the M26 being one of the first bicycles offered with hydraulic rim brakes, front suspension and suspension seat pillar.In June 2004 Land Rover released a comprehensive 25 model range of bicycles to complement the automotive range. The three main ranges are the 'Defender' the 'Discovery' and the 'Freelander'. Each range has its different attributes. The 'Discovery' is an all-rounder bicycle and is suited to a mixture of different terrains. The 'Defender' range is most suited to rugged terrain and off road pursuits, whereas the 'Freelander' is designed for an urban lifestyle. All bikes are made from lightweight aluminium.
Pushchairs
Land Rover gave UK pram company Pegasus a license to produce a three-wheeler range of Land Rover ATP pushchairs. The design reflected the heritage of the marque, with a light metal frame with canvas seating, held together with push-studs and tough simple parts like brakes and hinges. They could be collapsed completely flat, with wheels removed in seconds. The basic frame could be adapted with modules to allow a baby to lie flat or a bubble windscreen to completely enclose the child. The frame also came in long or short-handled versions, and could be repaired with home tools. The design was simple, light, and rugged and able to travel in all terrains (hence the ATP for all-terrain pushchair.) It came in three military looking colours: a light blue, a sand colour and olive drab. Production was discontinued in 2002.From Wikipedia,The free encyclopedia