History Of Land Rover

History

Land Rover Series I

Land Rover Series IIa 88

The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales.The first Land Rover prototype, later nicknamed 'Centre Steer', was built on a Jeep chassis.
The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.
The early vehicles, such as the Series I, were field-tested at Long Bennington and designed to be field-serviced; advertisements for Rovers cite vehicles driven thousands of miles on banana oil. Now with more complex service requirements this is less of an option. The British Army maintains the use of the mechanically simple 2.5-litre four-cylinder 300TDi-engined versions rather than the electronically controlled 2.5-litre five-cylinder TD5 to retain some servicing simplicity. This engine also continued in use in some export markets using units built at a Ford plant in Brazil, where Land Rovers were built under license and the engine was also used in Ford pick-up trucks built locally. Production of the TDi engine ended in the United Kingdom in 2006, meaning that Land Rover no longer offers it as an option. International Motors of Brazil offer an engine called the 2.8 TGV Power Torque, which is essentially a 2.8-litre version of the 300TDi, with a corresponding increase in power and torque. All power is combined with an All-Terrain Traction Control which gives active terrain response; Ferrari uses a similar system in race traction.
During its ownership by Ford, Land Rover was associated with Jaguar. In many countries they shared a common sales and distribution network (including shared dealerships), and some models shared components and production facilities.

Sale to Tata

On 11 June 2007, Ford Motor Company announced its plan to sell Land Rover, along with Jaguar. Ford retained the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the details of the deal. The buyer was initially expected to be announced by September 2007, but the sale was delayed and an announcement was not made until March 2008. A UK-based private equity firm, Alchemy Partners, and the India-headquartered Tata Motors and Mahindra and Mahindra expressed interest in purchasing Jaguar and Land Rover from the Ford Motor Company.
Before the sale was announced, Anthony Bamford, chairman of British excavators manufacturer JCB, had expressed interest in purchasing Jaguar Cars in August, the year previously; only to back out when told the sale would also involve Land Rover, which he did not wish to buy. Tata Motors received endorsements from the Transport and General Workers' Union (TGWU)-Amicus combine and Ford as a preferred bidder.
On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that the sale was expected to be completed by the end of the second quarter of 2008 On 2 June 2008, the sale to Tata Motors was completed by both parties. Included in the deal were the rights to three other British brands: Jaguar's own Daimler, as well as two dormant brands Lanchester and Rover.BMW and Ford had previously retained ownership of the Rover brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US 4x4 market; the Rover brand was originally used under license by MG Rover until it collapsed in 2005, at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited.

Timeline

A Land Rover dealership in San Jose, California

• 1947: Rover's chief designer Maurice Wilks and his associates create a prototype for a new off-road vehicle
• 1948: The first Land Rover was officially launched the 30th April, 1948, at the Amsterdam Motor Show
• 1958: Series II launched
• 1961: Series IIA began production
• 1967: Rover becomes part of Leyland Motors Ltd, later British Leyland (BL) as Rover Triumph
• 1970: Introduction of the Range Rover
• 1971: Series III launched
• 1975: BL collapses and is nationalised, publication of the Ryder Report recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
• 1976: One-millionth Land Rover leaves the production line
• 1978: Land Rover Limited formed as a separate subsidiary of British Leyland
• 1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced.
• 1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (renamed Defender in 1990) introduced
• 1986: BL plc becomes Rover Group plc; Project Llama started
• 1988: Rover Group is privatised and becomes part of British Aerospace, and is now known simply as Rover
• 1986: Range Rover is introduced to the U.S market in April 1986
• 1989: Introduction of the Discovery
• 1994: Rover Group is taken over by BMW. Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
• 1997: Land Rover introduces the Special Edition Discovery XD with AA Yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUV's. Official formation of the Camel Trophy Owners Club by co-founders Neill Browne, Pantelis Giamarellos and Peter Sweetser.
• 1997: Introduction of the Freelander
• 1998: Introduction of the second generation of Discovery
• 2000: BMW breaks up the Rover Group and sells Land Rover to Ford for £1.8 billion
• 2002: Introduction of third-generation Range Rover
• 2005: Land Rover 'founder' Rover, collapses under the ownership of MG Rover Group
• 2004: Introduction of the third-generation Discovery/LR3
• 2005: Introduction of Range Rover Sport
• 2005: Adoption of the Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover
• 2006: Announcement of a new 2.4-litre diesel engine, 6-speed gearbox, dash and forward-facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2). Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group
• 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation
• 12 June 2007: Announcement from the Ford Motor Company that it plans to sell Land Rover and also Jaguar Cars
• August 2007: India's Tata Motors and Mahindra and Mahindra as well as financial sponsors Cerberus Capital Management, TPG Capital and Apollo Global Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford Motor Company.
• 26 March 2008: Ford agreed to sell their Jaguar Land Rover operations to Tata Motors
• 2 June 2008:Tata Motors finalised their purchase of Jaguar and Land Rover from Ford.